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Stella Artois Transforms A Billboard Into A Spectacle

With social media usage exploding in Australia, many Australian organisations are seriously considering social media to support the achievement of marketing objectives. And whilst the creation of Facebook fan pages and a Twitter account springs to many minds there is so much more opportunity out there.

This post provides a collection of social media examples from Australia to showcase some of the campaigns that have circulating our shores over the past 6 – 9 months and to inspire many more to come.

Tourism Queensland’s – Best Job In The World
The launch of a global campaign to find a caretaker of paradise island in Queensland saw Tourism Queensland generate over 203 million euro’s worth of PR globally from a spend of 570,000 euro’s. The competition drew 34,000 video entries from over 200 countries.
View more about the strategy

Australian Tourism – Leveraging Specialist Bloggers
To extend its reach on the web Tourism Australia invited leading online opinion leaders to experience Australia. Tourism Australia aims to work with these key influencers to drive the desire in others to travel to Australia through positive word of mouth commentary.
View more about the strategy
View one of the posts

Sportsgirls Forum
Sportsgirl have stood up and taken note of the social shopping trends overseas and built their own online forum. Since its launch 3 months ago the forum shows very strong engagement and interaction and is definitely worth a mention.
View more about the strategy
View the forum

Childcare Chat
With all of the previous bad PR circulating ABC Learning, ABC has launched an online forum to enable parents to share experiences and knowledge. This is definitely one of the more risky concepts given the negative high profile image of ABC Learning, however it demonstrates that the brand is willing to actively solicit conversations in an open forum about its brand whilst also providing a platform for peer to peer advice and knowledge to be shared.
View more about the strategy
View the forum

Wrigley’s 5 Gum Launch
Wrigleys launched its new 5 gum chewing gum with an integrated campaign including various formats of social media including Twitter, Flickr and YouTube. It seems from results some social channels were more successful than others – but with over 15,000 viewers viewing YouTube video’s it is not a bad effort.
View more about the strategy
View their YouTube channel

Virgin Blues Tweet Sales
Virgin Blue trialled a new sales channel by offering 1000 $9 flights through Twitter to celebrate its 9th birthday. Flights were snapped up during the first day of the sale.
">View more about the strategy
View more about the results

Borders Online Chain Story
Borders in-conjunction with James Patterson launched the worlds first chain story. James Patterson wrote the first and last chapter with aspiring writers and fans called on to write the remaining 28 chapters. A unique way to tap into the community, the campaign drummed up publicity on Fairfax and News Limited. Not to mention coverage on Radio National, ABC Radio Melbourne and Radio 2UE.

View more about the strategy

This is obviously just a sample of some of the social media examples in Australia. If you know of others please share them below.

© Digital Marketing Lab Blog

Written By: Teresa Sperti

Israeli facial recognition tech startup Face.com made quite a splash when it launched Photo Finder, its first Facebook app, back in March. It soon followed suit with a new app called Photo Tagger, a tool that is capable of finding photos of people that were uploaded to Facebook albums even if they remained untagged by users.

The auto-tagging app was only available in private beta so far, but today the company is debuting the public version of Photo Tagger. It’s free of charge, and it’s awesome.

Here’s how it works: after you install the app on Facebook, you can select any public album (either their own or from friends). Photo Tagger then scans the photos, batches subjects into groups using its facial recognition technology and suggests tags for faces it has identified as such. Confirmed tags are then pushed directly onto Facebook, mirroring the social network’s privacy settings, and the result is a custom album made up of tagged photos.

You have to try it out to see how it works for you, but Face.com claims faces can be recognized regardless of facial expressions or the lighting, quality, backgrounds, angle and focus of the pictures.

This turns Photo Tagger into quite an impressive social search engine for faces on Facebook, where millions of images are uploaded to albums every week. It also doubles as a handy notification tool, because it has a system in place dubbed Face Alerts that lets users know when pictures of them appear on Facebook, with or without tags.

Face.com says the private alpha edition of Photo Tagger attracted over 30,000 users and identified 5 million faces on Facebook within three months.

For an alternative, take a look at what Polar Rose is doing.

A question that each marketer has, when dealing with Social Media Marketing is what is the ROI of Social Media can be. Many marketers are already convinced of the power of social media, but now want to know ‘how’ to measure the ROI in Social Media as well. This video from Socialnomics is a showcases of several Social Media ROI examples along with other effective Social Media Strategies.

See some examples and data which could be very interesting to you…

1.  Over 300,000 businesses have a presence on Facebook and roughly a 1/3 of these are small businesses.

2.  Gary Vaynerchuk grew his family business from $4 million to $50 million using social media.

3.  Lenovo was able to achieve cost savings by a 20% reduction in call center activity as customers go to community website for answers.

4.  BlendTec increased its sales 5x by running the often humorous “Will it Blend” Videos on YouTube.

5.  Dell sold $3,000,000 worth of computers on Twitter

6. Obama Social Media Marketiong resulted in three million online donors contributing $500 million in fundraising.

7. 71% of companies plan to increase investments in social media by an average of 40% because:

a) Low Cost Marketing

b) Getting Traction

c) We Have To Do It

Source: Socialnomics.net

Twitter’s spree of partnerships isn’t stopping anytime soon. Late last month, Microsoft and Twitter struck a search deal to integrate Twitter within Bing. Mere hours later, Google struck back with its own search deal with Twitter.

Now there’s a new Twitter partnership launching tonight. This one is between Twitter and LinkedIn, the popular business social network. Starting tonight and tomorrow morning, users of both services can sync their status updates. Yes, you can tweet from Twitter and it will update your LinkedIn, and vice versa.

The new feature, which will roll out overnight, allows you to cross-post to both networks. From the LinkedIn side, there is a Twitter Settings panel that allows you to link your accounts and choose whether your Twitter account appears on your profile. There is also now a special box that you can check to tell LinkedIn whether you want to tweet out specific status updates:

The integration on the Twitter side is even more interesting. In your settings, you can link your LinkedIn account to your Twitter and then choose whether you want to share all of your tweets on LinkedIn OR just specific ones by using one of two hashtags: #li or #in.

This is exactly like the Selective Twitter Status Facebook app, which updates your Facebook with the #fb hashtag. The difference this time is that Twitter officially supports the #li and #in hashtags for auto-updating LinkedIn:

The Future of the Twitter and LinkedIn Partnership

I spoke with LinkedIn co-founder Allen blue about the new partnership and its implications. He told me that the first serious talks between Twitter and LinkedIn occurred 3 to 4 months ago. Part of the reason that this partnership occurred is because Twitter co-founder Biz Stone and LinkedIn co-founder Reid Hoffman share a close relationship.

Perhaps the bigger revelation though is that there is the potential for even deeper integration between the two platforms. What Allen seemed most excited about was the potential for a business intelligence partnership. Presumably, LinkedIn could provide detailed connection and business data to Twitter, while the microblogging startup could provide real-time updates from the CEOs and employees of companies on the LinkedIn network.

While no deal of this nature is set, it’s clear how the LinkedIn/Twitter relationship could be beneficial to both companies. Both Twitter and LinkedIn are growing at a rapid pace (in fact, LinkedIn has more users but less visitor traffic). The sync deal should provide LinkedIn a fresh boost of new, younger users, as well as increased exposure due to the hashtags. In return, Twitter gains exposure to LinkedIn’s lucrative, influential, and growing user base.

The deal makes sense for both sides; in fact, we’re surprised it didn’t happen sooner. Whether they’ll be able to expand upon this partnership, we have yet to see. However, the potential for lucrative business intelligence and data exchange is likely going to be too much for both companies to pass up.

Flies

An unusual hobby.
Instructions:
1º – Kill some flies, but with caution;
2º – Death flies need sun. 1 hour to dry;
3º – You have the death flies. Now take a pencil and paper …and…let the imagination flow.

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