kontell

Costantino Marotta a.k.a. kon | téll

I like a good coffee in the morning and technology that simplifies my life.

Interests: digital media, design, pop art, street art, cinema, noir books, [...]

Social Media dude at @BlackglassAU


Posts

#AusOpen Raonic vs Hewitt (Taken with Instagram at Rod Laver Arena)

HEYYEYAAEYAAAEYAEYAA

The Joy of Books

Sydney Festival 2012 (Taken with Instagram at King Street Wharf)

Pulp Fiction Personified Infographic
Mini's two-minute ad, based on six words written by a fan.

Source AdWeek

Fotoshop by Adobé. Genius video.

This commercial isn’t real, neither are society’s standards of beauty.

Brilliant LG Campaign

Smart Thief Caught on Cam

This must be some sort of meta (Taken with instagram)

Flights, connections and whole bunch of hours spent waiting. (Taken with Instagram at Abu Dhabi International Airport (AUH))

Taken with Instagram at Facebook HQ

Mind blowing: 1 drawing, 210 hours, 3.2 million ink dots

The most improbable place for a pizza. (Taken with Instagram at Peats Ridge Pizzeria)

Movember party w/ @brodieolson @gloriaeffe @iamevaprice (Taken with Instagram at Luna Park)

There Is No Santa (Taken with Instagram at Bondi Beach)

The mushroom clearly hates this game (Taken with instagram)

Pre-marathon shopping (Taken with Instagram at Nike)

Bounce bounce (Taken with Instagram at Digital Village)

Audio

Profile

Social Media Strategist, Tech-addict, coffee lover.
Marketing and Advertising | Sydney Area, Australia, AU

Summary

I have a Master of Business in International Marketing from the University of Technology, Sydney, and a Bachelor of Communication from the IULM University in Milan, Italy.

My career began in 2004 when I joined a small advertising agency in Milan. Since then, thanks to my versatility and insatiable curiosity, I have worked in a variety of marketing and communication roles covering creative, technical and analytical aspects of off line and online strategies, working in both agency and client side positions in B2B and B2C.

My profound passion for new media, coupled with my background in communication, enables me to provide clients with quality and innovative services in the social media and digital marketing space.

You can follow me on Twitter @kontell
Specialties: I am a combination of strategic thinking coupled with passion for idea generation and problem solving. Curious, quick study, efficient, attention to detail, friendly, team player, thrive on constructive feedback.

Experience

  • Nov 2009 - Present
    Social Media Manager / Blackglass
    Created the Social Media dept from the ground up.
    Daily crafting of social media strategies, guidelines and programs, to help educate and mentor stakeholders both internally and externally.
    Use web and social media analytics to drive performance and program ROI.
    Key clients: Lumo Energy, Shop A Docket, Curves, HTC, Woolworths, Lisa Ho.

    Areas of expertise:
    • Social Media Monitoring & Analysis
    • Social Media Strategy
    • Facebook Campaigns
    • Community Management
    • Bloggers Outreach Strategies
  • Oct 2009 - Nov 2009
    Website Content Curator / Tourism Australia
    Short-term assignment within the marketing department, working at the Aussie Specialist project. Website contents creation and maintenance through the use of Content Management Systems (CMS), aiming to increase overall clarity and appeal of the website.
  • Feb 2008 - Jun 2009
    Co-Founder, Event Manager, Marketing Manager / UTS European Society
    Shortly after joining UTS in 2008, together with a few friends we founded The European Society as a mean to gather all European students at University of Technology Sydney.

    Results:
    Grew paid members from 0 to 400+ in less than 6 months.
    Generated a total of over 1,200 paid memberships in 3 semesters.
    Organised monthly events of all sorts (parties, harbour cruises, football comps) with over 250 paying guests on average.
    Established an online presence and steadily grew the audience across social media.
  • Oct 2007 - Jan 2008
    Web Marketing Coordinator / Gruppo Prometeo Spa
    Gained experience with SEM and SEO. Developed, monitored, analysed and optimized different online campaigns. Developed the Area-Media of Prometeo’s website; increased landing page conversion and improved lead generation and service enquiries through several campaigns.
  • 2007 - 2007
    Public Relations Coordinator / Confindustria — Siracusa
  • Jul 2005 - Jan 2007
    Marketing & PR Assistant / SC Montaggi Srl
  • Aug 2005 - Nov 2006
    Marketing & PR Assistant / SO.Ge.A.S
  • 2004 - 2005
    Junior Account Manager / Albatross Srl
    First steps into advertising and digital world. Gained and experience with ATL, BTL and TTL campaigns.

Education

  • 2008 - 2009
    University of Technology, Sydney
    Master of Business in International Marketing
    Activities: UTS European Society
  • 2001 - 2007
    Libera Università di Lingue e Comunicazione IULM
    BA in Communication Sciences & Technologies
  • 1999 - 2000
    Bowling Green High
    US High School Degree

Additional Information

Honors:
UTS Club Person of the Year, 2009
Interests:
Internet, new media, social media, marketing, advertising, films, reading books, travel, contemporary art, pop-culture, fashion. Sports: Water-polo, ski, swimming, sailing, soccer, tennis and surf.

Favorites

Latest checkin

  • @La Macelleria (Cnr Gould & Curlewis Sts)
    3 hours ago in Bondi Beach, NSW

Badges

Checkin history

Diggs

Posts

September 25, 07:44 PM
I favorited a YouTube video: Carlsberg stunts in Belgium with 148 bikers in a movie theatre. Some innocent couples want to take their seat, but the room is filled with not-so- friendly gentlemen... How will they react? www.carlsberg.be
September 25, 07:04 AM
Видео YouTube добавлено мной в избранное: http://www.facebook.com/pages/Ps22-Chorus/202821729780089?sk=wall Bianco, rosso e Verdone è il secondo film - articolato in tre episodi - diretto ed interpretato da Carlo Verdone nel 1981. Spunto per la trama del film è una tornata elettorale,...
August 11, 10:43 PM
I favorited a YouTube video: So wrong.
June 15, 06:33 PM

It’s been well documented that there aren’t as many women working in Silicon Valley and technology companies as we’d all like. Moving the conversation beyond raising awareness about this thing we’re all aware of, Kleiner Perkins’ partner Aileen Lee recently wrote a smart guest post for us arguing the business case for why Valley companies and VCs should be scouting more women. Namely, because they rule social media demographics.

That’s obviously most pronounced at startups designed explicitly for women, like PopSugar which boasts about 90% female employees. It has a pink Twitter feed filled with celebrity names. It’s likely too girly for a lot of girls. (Ahem, me.)

Bleacher Report, on the other hand, is staffed by a combo of jocks and geeks. Hello, day-old pizza and video games. Its offices boast 300-LCD TVs showing sports at all hours of the day. You can’t get much more testosterone-filled.

Guess who just happened to relocate its headquarters across the street from Sugar, Inc.?

So the inevitable was proposed yesterday: A good old fashioned junior high dance. Ok, that’s my phrase for it. They’re calling it a “mixer.” Essentially the two startups are going on a date. It was suggested and accepted via Twitter, and Eventbrite offered to coordinate the details. We understand dates and themes are in discussion now.

I used to talk to young entrepreneurs who said one of the reasons they relocated to Silicon Valley from LA or New York was because there were no women here to “distract” them. Along with our hopes of greater startup gender equality, it seems that’s destined to change.


June 15, 07:18 AM

Love this infographic that pictures in a eyeblink what happens on the Web every sixty seconds. 13k iPhone apps are downloaded, 90k tweets are shared, 168 million emails are sent. And this is just the beginning…

Bookmark this page. Or save the image. I bet you’ll gonna use it for your fancy presentations exactly as I will

But also remember to credit back to Shanghai Web Designers.

June 07, 08:00 PM

by Jesus Diaz, Gizmodo One day and iOS 5 has been hacked already. Gizmodo reader and Apple lover Mert Erdir has discovered how to upgrade to iOS 5 without developer accounts, using a simple backdoor. Everyone can do it following these extremely simple instructions: The method exploits a security flaw in the activation screen, apparently related to ...

June 07, 10:31 PM


If you have a bunch of tag-happy Facebook friends, you may want to read this. Facebook has been rolling out a facial recognition feature that makes it easier to tag friends in snaps, and it has introduced this feature as a default setting.

We first heard about Tag Suggestions back in December.

The feature basically means that whenever you’re offered the chance to tag groups of your friends in an album, Facebook will use its facial recognition technology to group similar faces together and automatically suggest the friend you should tag them with.

The option has been rolling out to international users over the past few months, and according to a report from Sophos, the social networking site has been making the facial recognition feature a default setting. Facebook explained the rollout in a post on Tuesday.

If you don’t want Facebook to suggest you when your friends go to tag everyone in that picture from last week’s naked mud-wrestling pool party, here’s how you disable the feature:

  1. Go to your privacy settings.
  2. Click “Customize settings.”
  3. Scroll down to “Things others share.”
  4. Find “Suggest photos of me to friends.”
  5. Edit accordingly.

Although this is an easy fix, we can see some privacy-focused users getting peeved about the option being turned on without their knowledge. And this wouldn’t be the first time Facebook has turned on a feature without users’ consent (heck, we even wrote an entire guide to Facebook’s privacy features).

What do you think of this latest change?

UPDATE: European Union data-protection regulators will be investigating the new feature and its privacy implications.

More About: facebook, Photos, privacy, social media, tag-suggestion, trending

For more Social Media coverage:


May 31, 03:43 PM

Advertise here with BSA


Check out these fantastic examples!

Qr Code scarf

Thinkstock AD

Frisk Built QR Code with mints….

Virtual ‘human statue’

QR Code resume by Victor Petit

Advertising

An interesting Facebook app/QR code mashup

QR Code Letterpress

Nice idea by Diesel

Qrapping Paper

Hidden Creativity: QR Code Portrait Hides Double Meaning

June 02, 11:00 PM

Submitted by: bitchworld
Posted at: 2011-06-02 05:43:10
See full post and comment: http://9gag.com/gag/132824

June 05, 09:26 PM

Search engine optimization — SEO — seems likes alchemy to the uninitiated, but there’s a science to it. Search engines reward pages with the right combination of ranking factors. To help demystify what seems murky and inexact science to many, Search Engine Land has created a wonderful  “Periodic Table Of SEO Ranking Factors.” Click on the charts below for the condensed and full PDF versions.

June 07, 07:02 AM


Brilliant campaign by Canadian agency Rethink Communications.
“Notankers is a non-profit organization dedicated to banning oil tankers from Canada’s Pacific North Coast.”

June 02, 08:30 AM

Recent study by InboxQ, they deliver a realtime stream of questions related to your business, products, industry or general interests from Twitter, shows that Twitter serves as one of the most widely used and engaging Q&A apps.

 

Every month around 3 million questions are being asked on Twitter.  The main topics people ask about on twitter have to do with tech support, product recommendations, searching for jobs, relationship advice, and of course everyones plea for new music.

InboxQ have shown that the more followers you have, the more likely you will receive an answer. But around 20-30% of asked questions never get answered.

The below infographic contains tons of fun and valuable facts about how Twitter is being used by the common users and businesses to ask and answer questions.

Source: InboxQ

June 02, 04:55 AM


Best Facebook Ad ever.

June 05, 05:45 AM


This, is mobile search as it should be done: Do@ (‘doat’)

June 05, 10:07 PM


Cool fresh stuff from NYC artist Aakash Nihalani. I personally love the colours and the brilliant yet simple work he does.


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June 05, 05:44 AM
I favorited a YouTube video: A revolutionary take on mobile search - one search box, with the power of a thousand apps. For more information visit the web site at www.doat.com or follow @doat on Twitter.
June 03, 10:55 AM
I favorited a YouTube video: Tutti i videoclip presenti sulla testata dinamica del portale Formigoni.it
June 02, 04:05 AM
I favorited a YouTube video: Visualize your Facebook network. Visit museumofme.intel.com.
May 26, 05:45 PM
I favorited a YouTube video: http://visual.ly Introducing Visually, a place to Create, Share and Explore Great Visualizations.
May 17, 05:48 PM
I favorited a YouTube video: "Rock Orchestra" è il mini-documentario sulla band siciliana "Mashrooms". Attivi dal 1999, hanno alle spalle 3 dischi, e diversi tour. Il loro terzo album "S-T" è stato presentato con un tour italiano di 12 tappe. Li abbiamo incotrati, intevis...

Posts

November 15, 07:17 PM

There are a few points to remember when putting together a HTML email newsletter. Why do some emails fail while others are opened and read? We will cover some points below on what can be done to increase deliverability. Hopefully overtime these points will see email open and click through rates increase which will see [...]

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