kontell
Costantino Marotta a.k.a. kon | téll
I like a good coffee in the morning and technology that simplifies my life.
Interests: digital media, design, pop art, street art, cinema, noir books, [...]
Social Media dude at @BlackglassAU
Updates
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@ESLSydney How are you? I'd love to catch up sometime soon. And since we're on topic, we should it for dinner! @gloriaeffe @rodmanalbe
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RT @koomai: Timeline coming for Brand pages on Facebook? http://t.co/dUyx9r5C
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@rodmanalbe Poor guy, he was just driving around "to get some strings" http://t.co/JkZqIgvM #facepalm @gloriaeffe @brodieolson
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At Bondi Beach [pic] — http://t.co/R0CeARnZ
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@rodmanalbe uh? Zero piani per ora. Magari faremo un salto a Bondi da @brodieolson
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With Eva and Gloria at Forbes and Burton [pic] — http://t.co/cqIbgH6O
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RT @mircoemme new cool food delivery service coming soon in town http://t.co/2KX6oCsg
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Check out this video "Boardwalk Empire VFX Breakdowns of Season 2" on Squrl! http://t.co/RUpt3nG5
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@mircoemme @rodmanalbe Love the song :D
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Dulko/Pennetta vs Kuznetsova/ #ausopen (with Brodie, Gloria, and 2 others at Margaret Court Arena) [pic] — http://t.co/ctOKJQgF
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The entire public here at Margaret Court is supporting Monfils. Come on Gael!! #ausopen
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Fuck Yeah (at Hosier Lane) [pic] — http://t.co/Vwq0FM8O
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En route to Melbourne for the Australian Open. Fuck yeah! (at Sydney Domestic Airport) — http://t.co/VO5zsMPE
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Brownie Husband: http://t.co/Sdc3Rc44 // Too funny.
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Moonrise Kingdom Trailer - http://t.co/TvT3y2lk - So. Good.
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Apple vs Fridge vs Phone velocity test: http://t.co/Y7jbek1K11 days ago from web | Reply, Retweet, Favorite
Posts
This commercial isn’t real, neither are society’s standards of beauty.
Flights, connections and whole bunch of hours spent waiting. (Taken with Instagram at Abu Dhabi International Airport (AUH))
The most improbable place for a pizza. (Taken with Instagram at Peats Ridge Pizzeria)
Movember party w/ @brodieolson @gloriaeffe @iamevaprice (Taken with Instagram at Luna Park)
Audio
Profile
Summary
My career began in 2004 when I joined a small advertising agency in Milan. Since then, thanks to my versatility and insatiable curiosity, I have worked in a variety of marketing and communication roles covering creative, technical and analytical aspects of off line and online strategies, working in both agency and client side positions in B2B and B2C.
My profound passion for new media, coupled with my background in communication, enables me to provide clients with quality and innovative services in the social media and digital marketing space.
You can follow me on Twitter @kontell
Experience
- Nov 2009 - PresentSocial Media Manager / BlackglassCreated the Social Media dept from the ground up.
Daily crafting of social media strategies, guidelines and programs, to help educate and mentor stakeholders both internally and externally.
Use web and social media analytics to drive performance and program ROI.
Key clients: Lumo Energy, Shop A Docket, Curves, HTC, Woolworths, Lisa Ho.
Areas of expertise:
• Social Media Monitoring & Analysis
• Social Media Strategy
• Facebook Campaigns
• Community Management
• Bloggers Outreach Strategies - Oct 2009 - Nov 2009Website Content Curator / Tourism AustraliaShort-term assignment within the marketing department, working at the Aussie Specialist project. Website contents creation and maintenance through the use of Content Management Systems (CMS), aiming to increase overall clarity and appeal of the website.
- Feb 2008 - Jun 2009Co-Founder, Event Manager, Marketing Manager / UTS European SocietyShortly after joining UTS in 2008, together with a few friends we founded The European Society as a mean to gather all European students at University of Technology Sydney.
Results:
Grew paid members from 0 to 400+ in less than 6 months.
Generated a total of over 1,200 paid memberships in 3 semesters.
Organised monthly events of all sorts (parties, harbour cruises, football comps) with over 250 paying guests on average.
Established an online presence and steadily grew the audience across social media. - Oct 2007 - Jan 2008Web Marketing Coordinator / Gruppo Prometeo SpaGained experience with SEM and SEO. Developed, monitored, analysed and optimized different online campaigns. Developed the Area-Media of Prometeo’s website; increased landing page conversion and improved lead generation and service enquiries through several campaigns.
- 2007 - 2007Public Relations Coordinator / Confindustria — Siracusa
- Jul 2005 - Jan 2007Marketing & PR Assistant / SC Montaggi Srl
- Aug 2005 - Nov 2006Marketing & PR Assistant / SO.Ge.A.S
- 2004 - 2005Junior Account Manager / Albatross SrlFirst steps into advertising and digital world. Gained and experience with ATL, BTL and TTL campaigns.
Education
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2008 - 2009University of Technology, SydneyMaster of Business in International MarketingActivities: UTS European Society
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2001 - 2007Libera Università di Lingue e Comunicazione IULMBA in Communication Sciences & Technologies
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1999 - 2000Bowling Green HighUS High School Degree
Additional Information
Photos
Latest checkin
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@La Macelleria (Cnr Gould & Curlewis Sts)3 hours ago in Bondi Beach, NSW
Badges
Checkin history
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@La Macelleria (Cnr Gould & Curlewis Sts)3 hours ago
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@Bondi Beach (Queen Elizabeth Dr.)2 days ago
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@Forbes and Burton (252 Forbes St.)2 days ago
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@Blackglass (Level 1, Building 1, 85 O'Riordan Street)3 days ago
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@Sonoma Bakery Café (32 Birmingham St.)4 days ago
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@Blackglass (Level 1, Building 1, 85 O'Riordan Street)5 days ago
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@Gate 13 Sydney Domestic Airport (Gate 13)6 days ago
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@Melbourne Airport (MEL) (Airport Dr.)6 days ago
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@Margaret Court Arena (Melbourne Park Precinct Batman Avenue)6 days ago
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@Rod Laver Arena (Batman Ave)7 days ago
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@Rod Laver Arena (Batman Ave)7 days ago
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@Hosier Lane (Hosier Ln.)7 days ago
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@MoVida Next Door (1 Hosier Ln.)7 days ago
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@YHA Melbourne Central (562 Flinders St)7 days ago
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@Melbourne Airport (MEL) (Airport Dr.)7 days ago
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@Gate 13 Sydney Domestic Airport (Gate 13)7 days ago
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@Royal Hotel (237 Glenmore Road)10 days ago
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@Blackglass (Level 1, Building 1, 85 O'Riordan Street)10 days ago
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@Pizza e Birra (1/500 Crown St.)11 days ago
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@Wheels and Cupcake (75 O'Riordan Street, Alexandria)12 days ago
Diggs
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Microblogging platform Tumblr has had a phenomenal 12 months, and not content with outgrowing rival WordPress and posting some undeniably impressive stats, they can now count President Obama among their fast-growing userbase.1 diggs in Business 2 months ago
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A perfect site to check your Instagram Feed at home!8 diggs in Technology 9 months ago
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The search wars have officially arrived! That's right folks, Google's ongoing quest to make its search results more impervious to spammers has become an infographic, which basically is a badge of honor for any tech bitchmeme. Closet and not so closet SEO nerds can follow the above flowchart tracing Google's storied path, from getting rejected by Excite@Home in favor of current Demand Media honcho's iMail through the chutes and ladders of its algorithmic spam chase to the company's most recent attempts to quell the rising influence of content farms like um, Demand Media.17 diggs in Technology 10 months ago
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Pork everything you see40 diggs in Technology 19 months ago
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Last week Facebook announced it they would be shifting away from the old FBML model within Facebook pages to iFrames as part of the roll out of the new Facebook pages.1 diggs in Technology 11 months ago
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The state of the web for Winter 2010.1416 diggs in Technology 12 months ago
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An email address can be a great indicator of how capable you are with a computer.6303 diggs in Lifestyle 20 months ago
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Facebook profiles are like belly buttons: Everybody’s got one. Perhaps that statement’s still a bit of an exaggeration, but by the numbers, we (that is, Internet users around the globe) are becoming more obsessed with Facebook by the day. One out of every 13 Earthlings and three out of four Americans is on Facebook, and one out of 26 signs into Facebook on a daily basis. We could rattle off stats like until the cows come home, but instead, we’d like to show you this fascinating infographic from SocialHype and OnlineSchools.org. Here, in a visual nutshell, are some highlights about Facebook usage, 2010 trends, adoption numbers and a great deal more. Take a good look at this information, and in the comments, let us know what you think about our global fascination with Facebook. Is Facebook an amazing connective medium? A plague that preys on the easily addicted? A little bit of both, or something else entirely?230 diggs in Technology 12 months ago
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Chris, I’d like to be very clear about this. Even if I was drowning in the English Channel and Marcus Evans himself, if there is such a man, was a trained lifeguard and happened to be passing by in a lifeboat, a lifeboat with a jacuzzi, and some hot towels, and cold beer, and a fluffy new Hilton bathrobe, and lifeguard babes on board, I would rather drown than get on the boat.2 diggs in Offbeat 14 months ago
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The docu INFLUENCERS explores what it means to be an influencer and how creativity and trends become contagious.2 diggs in Offbeat 14 months ago
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The Outbound Link Manager plugin for Wordpress allows you to keep an eye on all of your outgoing links, which is crucial if you are outsourcing content creation. You can remove links from the list view with one click, edit the text or add/remove the nofollow tag.2 diggs in Technology 15 months ago
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Advertising, Design, Marketing, Media Inspiration from the Worldwide Creative Community1 diggs in Technology 15 months ago
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Advertising, Design, Marketing, Media Inspiration from the Worldwide Creative Community1 diggs in Business 15 months ago
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Even though business strategies come from the top down in organizations we still need strategists, or at least strategic thinkers, in every area of business, but especially social media. Not only because so few businesses have direct experience with social media used to deliver on business goals, but because it requires a fundamental shift that the same old evolutionary approaches fail to address. Whether anyone likes it or not, the deliverables in a social business are almost always a matter of fulfillment, not department. I mean this in the sense of the traditional departmental silos found in most companies inhibit the ability to work cross-functionally. Bottom line; fasten your seat belts. Viva La Revolution The word strategist gets a lot of flack, and for good reason. It seems like everyone and her brother are claiming expertise in this emerging field with respect to everything from digital marketing to content development to social media communications. No doubt many are far less than expert in any digital discipline or even fundamental business practices. However, frustration over how people use any particular word doesnt diminish the importance for strategic thinking and strategic communication in any successful integration of social media tools and communication into existing business processes. Fakers, posers and resume-inflaters exist in every field The real role of a strategist: organizational alignment The word strategy is still one of the most misunderstood concepts in business. When delivering on any big strategic goal, its important for internal subject matter experts or agency partners to provide translation between the big goal and the nuances required to succeed in the particular channel (in my case, social media channel/s). Two necessary ingredients for strategic alignment: Context Your role as a strategist is to provide enough context for leaders in your organization to understand your creative choices with respect to your discipline and to trust that they are indeed aligned with their big strategy. I often use the example of traditional broadcast TV advertising: the person in charge of selecting a particular advertising strategy or creative direction should be able to explain their decisions in terms of effectiveness with respect to the particular medium AND connect the dots between their decisions and the overall business strategies at work in any given campaign. One might also argue empathy as a prerequisite for an ability to provide context, but I will save that for another post. 360 Degree Reinforcement Organizational alignment rarely happens overnight in any company larger than just a handful of people. Even then, other cultural constraints may inhibit whether your message is received, understood or respected. The first obvious reason for the need for strategic communication is to help translate the BIG corporate goals down to the day-to-day activity (tactics). However, the often overlooked role of a strategist isnt focused on top-down communication, but rather on the opposite. People dont like change / People change every day In my mind this aligns well with the concepts addressed in one of my favorite books on change management, Switch by Chip and Dan Heath. If we want to help an organization change in order to adapt social technology into their current business operations, we need to make our communication incredibly crisp; crisp enough to cut to the front of the line in a growing list of known priorities. Then we need to prescribe the tweaks in day-to-day conversations and operations to get the most leverage the fastest. From there its all about communication, iteration and continuous improvement all while youre still handling the day-to-day stuff of social media. Nobody else is interested in learning our acronyms Every function in a company has plenty of technical jargon to go along with what they do. For most people who live blissfully outside the social media echo chamber, there is a huge learning curve associated with shortened URLs, APIs, FBML, RSS, PHP, hashtags, embed codes, and any number of apps or sites you use on a daily basis. The reason may have a job or a client probably rests with the idea that you can understand much of this so they dont have to. If you spend time in meetings with executive decision-makers hashing over tactical details you will earn a reputation for wasting others time. Unless, of course those meetings are about reinforcing skills with those on the front lines. Strategic communication makes all the difference In the end, it doesnt matter how talented you are, or how much you know if you cant connect the dots for others between what you do and what they do, or between what you know and what they would like to do. Photo Credit: Phil Romans Why We Still Need Real Social Media Strategists is a post from: Very Official Blog Save and Share2 diggs in * 15 months ago
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Has the new Twitter layout made a mess of your perfect profile background? Check out these resources and tips for redesigning.93 diggs in Technology 15 months ago
Posts
It’s been well documented that there aren’t as many women working in Silicon Valley and technology companies as we’d all like. Moving the conversation beyond raising awareness about this thing we’re all aware of, Kleiner Perkins’ partner Aileen Lee recently wrote a smart guest post for us arguing the business case for why Valley companies and VCs should be scouting more women. Namely, because they rule social media demographics.
That’s obviously most pronounced at startups designed explicitly for women, like PopSugar which boasts about 90% female employees. It has a pink Twitter feed filled with celebrity names. It’s likely too girly for a lot of girls. (Ahem, me.)
Bleacher Report, on the other hand, is staffed by a combo of jocks and geeks. Hello, day-old pizza and video games. Its offices boast 300-LCD TVs showing sports at all hours of the day. You can’t get much more testosterone-filled.
Guess who just happened to relocate its headquarters across the street from Sugar, Inc.?
So the inevitable was proposed yesterday: A good old fashioned junior high dance. Ok, that’s my phrase for it. They’re calling it a “mixer.” Essentially the two startups are going on a date. It was suggested and accepted via Twitter, and Eventbrite offered to coordinate the details. We understand dates and themes are in discussion now.
I used to talk to young entrepreneurs who said one of the reasons they relocated to Silicon Valley from LA or New York was because there were no women here to “distract” them. Along with our hopes of greater startup gender equality, it seems that’s destined to change.
Love this infographic that pictures in a eyeblink what happens on the Web every sixty seconds. 13k iPhone apps are downloaded, 90k tweets are shared, 168 million emails are sent. And this is just the beginning…
Bookmark this page. Or save the image. I bet you’ll gonna use it for your fancy presentations exactly as I will
But also remember to credit back to Shanghai Web Designers.
by Jesus Diaz, Gizmodo One day and iOS 5 has been hacked already. Gizmodo reader and Apple lover Mert Erdir has discovered how to upgrade to iOS 5 without developer accounts, using a simple backdoor. Everyone can do it following these extremely simple instructions: The method exploits a security flaw in the activation screen, apparently related to ...
If you have a bunch of tag-happy Facebook friends, you may want to read this. Facebook has been rolling out a facial recognition feature that makes it easier to tag friends in snaps, and it has introduced this feature as a default setting.
We first heard about Tag Suggestions back in December.
The feature basically means that whenever you’re offered the chance to tag groups of your friends in an album, Facebook will use its facial recognition technology to group similar faces together and automatically suggest the friend you should tag them with.
The option has been rolling out to international users over the past few months, and according to a report from Sophos, the social networking site has been making the facial recognition feature a default setting. Facebook explained the rollout in a post on Tuesday.
If you don’t want Facebook to suggest you when your friends go to tag everyone in that picture from last week’s naked mud-wrestling pool party, here’s how you disable the feature:
- Go to your privacy settings.
- Click “Customize settings.”
- Scroll down to “Things others share.”
- Find “Suggest photos of me to friends.”
- Edit accordingly.
Although this is an easy fix, we can see some privacy-focused users getting peeved about the option being turned on without their knowledge. And this wouldn’t be the first time Facebook has turned on a feature without users’ consent (heck, we even wrote an entire guide to Facebook’s privacy features).
What do you think of this latest change?
UPDATE: European Union data-protection regulators will be investigating the new feature and its privacy implications.
More About: facebook, Photos, privacy, social media, tag-suggestion, trending
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Check out these fantastic examples!
Qr Code scarf
Thinkstock AD
Frisk Built QR Code with mints….
Virtual ‘human statue’
QR Code resume by Victor Petit
Advertising
An interesting Facebook app/QR code mashup
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Nice idea by Diesel
Qrapping Paper
Hidden Creativity: QR Code Portrait Hides Double Meaning
Submitted by: bitchworld
Posted at: 2011-06-02 05:43:10
See full post and comment: http://9gag.com/gag/132824
Search engine optimization — SEO — seems likes alchemy to the uninitiated, but there’s a science to it. Search engines reward pages with the right combination of ranking factors. To help demystify what seems murky and inexact science to many, Search Engine Land has created a wonderful “Periodic Table Of SEO Ranking Factors.” Click on the charts below for the condensed and full PDF versions.
Brilliant campaign by Canadian agency Rethink Communications.
“Notankers is a non-profit organization dedicated to banning oil tankers from Canada’s Pacific North Coast.”
Recent study by InboxQ, they deliver a realtime stream of questions related to your business, products, industry or general interests from Twitter, shows that Twitter serves as one of the most widely used and engaging Q&A apps.
Every month around 3 million questions are being asked on Twitter. The main topics people ask about on twitter have to do with tech support, product recommendations, searching for jobs, relationship advice, and of course everyones plea for new music.
InboxQ have shown that the more followers you have, the more likely you will receive an answer. But around 20-30% of asked questions never get answered.
The below infographic contains tons of fun and valuable facts about how Twitter is being used by the common users and businesses to ask and answer questions.
Source: InboxQ
This, is mobile search as it should be done: Do@ (‘doat’)
Cool fresh stuff from NYC artist Aakash Nihalani. I personally love the colours and the brilliant yet simple work he does.
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Posts
There are a few points to remember when putting together a HTML email newsletter. Why do some emails fail while others are opened and read? We will cover some points below on what can be done to increase deliverability. Hopefully overtime these points will see email open and click through rates increase which will see [...]