kontell
Costantino Marotta a.k.a. kon | téll
I like a good coffee in the morning and technology that simplifies my life.
Interests: digital media, design, pop art, street art, cinema, noir books, [...]
Social Media dude at @BlackglassAU
Updates
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The 5 All-Time Best Facebook Campaigns http://t.co/jtnQ5ORW
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World Leaders Hang Out And Watch Sports Together, Too http://t.co/ZFiFpxIu
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They call her The Old Lady. Didn't ask for the name of the dinosaur. @ Doma Bohemian Beer Cafe http://t.co/EfGau49T
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Cute Cartoon Rivals The Good vs The Evil http://t.co/FyTFCZ7h
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This must be my favorite doodle ever. #keithharing http://t.co/ej8m0Gg7
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Reading: Demystifying social media http://t.co/jPNJbBmZ
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@iamevaprice hands down, sei la migliore.
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@thismoment Twitter won't let me DM back if I'm not followed :)
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The Filtered Network: http://t.co/XKYPF85h "Using Instagram for free isn't cool. You know what's cool? Paying a billion dollars for it." -MZ
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@thismoment Hey there, any chance you can get in touch via DM?5 weeks ago from web | Reply, Retweet, Favorite
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@SuonatoreJones Mate! Che si dice? A quando una chiacchierata?5 weeks ago from web | Reply, Retweet, Favorite
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At @Gelato_Messina [pic] — http://t.co/R6vBmaZh
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Gone sailing. [pic] — http://t.co/JLI73uEE
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5 weeks ago from web | Reply, Retweet, Favorite
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This is just brilliant: "Rear Window Timelapse" http://t.co/kWB1SHvv
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Test 2 #htconeparty http://t.co/Eb5Y9Db1
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Reading: The 6 Pillars Of Social Commerce: Understanding The Psychology Of Engagement http://t.co/J7KhtcpX via @zite
Posts
With @iamevaprice @gloriaeffe & @brodieolson (Taken with Instagram at Milk Beach)
This commercial isn’t real, neither are society’s standards of beauty.
Flights, connections and whole bunch of hours spent waiting. (Taken with Instagram at Abu Dhabi International Airport (AUH))
The most improbable place for a pizza. (Taken with Instagram at Peats Ridge Pizzeria)
Movember party w/ @brodieolson @gloriaeffe @iamevaprice (Taken with Instagram at Luna Park)
Audio
Profile
Summary
My career began in 2004 when I joined a small advertising agency in Milan. Since then, thanks to my versatility and insatiable curiosity, I have worked in a variety of marketing and communication roles covering creative, technical and analytical aspects of off line and online strategies, working in both agency and client side positions in B2B and B2C.
My profound passion for new media, coupled with my background in communication, enables me to provide clients with quality and innovative services in the social media and digital marketing space.
You can follow me on Twitter @kontell
Experience
- Nov 2009 - PresentHead of Social / BlackglassCreated the Social Media dept from the ground up. Daily crafting of social media strategies, guidelines and programs, to help educate and mentor stakeholders both internally and externally. Use web and social media analytics to drive performance and program ROI. Key clients: Lumo Energy, Shop A Docket, Curves, HTC, Woolworths, Lisa Ho. Areas of expertise: • Social Media Monitoring & Analysis • Social Media Strategy • Facebook Campaigns • Community Management • Bloggers Outreach Strategies
- May 2010 - PresentSocial Media Manager / Blackglass
- Nov 2009 - PresentSocial Media Coordinator / Blackglass
- Oct 2009 - PresentWebsite Content Curator / Tourism AustraliaShort-term assignment within the marketing department, working at the Aussie Specialist project. Website contents creation and maintenance through the use of Content Management Systems (CMS), aiming to increase overall clarity and appeal of the website.
- Feb 2008 - PresentCo-Founder, Event Manager, Marketing Manager / UTS European SocietyShortly after joining UTS in 2008, together with a few friends we founded The European Society as a mean to gather all European students at University of Technology Sydney. Results: Grew paid members from 0 to 400+ in less than 6 months. Generated a total of over 1,200 paid memberships in 3 semesters. Organised monthly events of all sorts (parties, harbour cruises, football comps) with over 250 paying guests on average. Established an online presence and steadily grew the audience across social media.
- Oct 2007 - PresentWeb Marketing Coordinator / Gruppo Prometeo SpaGained experience with SEM and SEO. Developed, monitored, analysed and optimized different online campaigns. Developed the Area-Media of Prometeo’s website; increased landing page conversion and improved lead generation and service enquiries through several campaigns.
- 2007 - PresentPublic Relations Coordinator / Confindustria — Siracusa
- Jul 2005 - PresentMarketing & PR Assistant / SC Montaggi Srl
- Aug 2005 - PresentMarketing & PR Assistant / SO.Ge.A.S
- 2004 - PresentJunior Account Manager / Albatross SrlFirst steps into advertising and digital world. Gained and experience with ATL, BTL and TTL campaigns.
Education
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2008 - 2009University of Technology, SydneyMaster of Business in International MarketingActivities: UTS European Society
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2001 - 2007Libera Università di Lingue e Comunicazione IULMBA in Communication Sciences & Technologies
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1999 - 2000Bowling Green HighUS High School Degree
Additional Information
Photos
Latest checkin
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@Blackglass (Level 1, Building 1, 85 O'Riordan Street)7 days ago in Sydney, NSW
Badges
Checkin history
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@Blackglass (Level 1, Building 1, 85 O'Riordan Street)7 days ago
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@Doma Bohemian Beer Cafe (29 Orwell St.)8 days ago
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@Blackglass (Level 1, Building 1, 85 O'Riordan Street)2 weeks ago
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@Quattro Passi (176 Liverpool St.)3 weeks ago
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@Cafe depot (286 campbell parade)4 weeks ago
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@Gelato Messina (1/241 Victoria St.)4 weeks ago
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@The Bucket List (Bondi Pavillion, Queen Elizabeth Drive)4 weeks ago
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@Wheels and Cupcake (75 O'Riordan Street, Alexandria)4 weeks ago
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@Quattro Passi (176 Liverpool St.)4 weeks ago
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@Gelato Messina (1/241 Victoria St.)5 weeks ago
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@Blackglass (Level 1, Building 1, 85 O'Riordan Street)5 weeks ago
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@Montreux Jazz Cafe (Terminal 1 Sydney Airport (SYD))5 weeks ago
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@T1 International Terminal (Sydney (Kingsford Smith) Airport (SYD))5 weeks ago
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@Tio's Cerveceria (4-14 Foster St.)6 weeks ago
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@Wheels and Cupcake (75 O'Riordan Street, Alexandria)6 weeks ago
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@Golden Century Seafood Restaurant (393-399 Sussex St.)8 weeks ago
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@Orbit Lounge Bar (264 George St.)8 weeks ago
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@Blackglass (Level 1, Building 1, 85 O'Riordan Street)8 weeks ago
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2 months ago
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@Blackglass (Level 1, Building 1, 85 O'Riordan Street)2 months ago
Diggs
Posts
It’s been well documented that there aren’t as many women working in Silicon Valley and technology companies as we’d all like. Moving the conversation beyond raising awareness about this thing we’re all aware of, Kleiner Perkins’ partner Aileen Lee recently wrote a smart guest post for us arguing the business case for why Valley companies and VCs should be scouting more women. Namely, because they rule social media demographics.
That’s obviously most pronounced at startups designed explicitly for women, like PopSugar which boasts about 90% female employees. It has a pink Twitter feed filled with celebrity names. It’s likely too girly for a lot of girls. (Ahem, me.)
Bleacher Report, on the other hand, is staffed by a combo of jocks and geeks. Hello, day-old pizza and video games. Its offices boast 300-LCD TVs showing sports at all hours of the day. You can’t get much more testosterone-filled.
Guess who just happened to relocate its headquarters across the street from Sugar, Inc.?
So the inevitable was proposed yesterday: A good old fashioned junior high dance. Ok, that’s my phrase for it. They’re calling it a “mixer.” Essentially the two startups are going on a date. It was suggested and accepted via Twitter, and Eventbrite offered to coordinate the details. We understand dates and themes are in discussion now.
I used to talk to young entrepreneurs who said one of the reasons they relocated to Silicon Valley from LA or New York was because there were no women here to “distract” them. Along with our hopes of greater startup gender equality, it seems that’s destined to change.
Love this infographic that pictures in a eyeblink what happens on the Web every sixty seconds. 13k iPhone apps are downloaded, 90k tweets are shared, 168 million emails are sent. And this is just the beginning…
Bookmark this page. Or save the image. I bet you’ll gonna use it for your fancy presentations exactly as I will
But also remember to credit back to Shanghai Web Designers.
by Jesus Diaz, Gizmodo One day and iOS 5 has been hacked already. Gizmodo reader and Apple lover Mert Erdir has discovered how to upgrade to iOS 5 without developer accounts, using a simple backdoor. Everyone can do it following these extremely simple instructions: The method exploits a security flaw in the activation screen, apparently related to ...
If you have a bunch of tag-happy Facebook friends, you may want to read this. Facebook has been rolling out a facial recognition feature that makes it easier to tag friends in snaps, and it has introduced this feature as a default setting.
We first heard about Tag Suggestions back in December.
The feature basically means that whenever you’re offered the chance to tag groups of your friends in an album, Facebook will use its facial recognition technology to group similar faces together and automatically suggest the friend you should tag them with.
The option has been rolling out to international users over the past few months, and according to a report from Sophos, the social networking site has been making the facial recognition feature a default setting. Facebook explained the rollout in a post on Tuesday.
If you don’t want Facebook to suggest you when your friends go to tag everyone in that picture from last week’s naked mud-wrestling pool party, here’s how you disable the feature:
- Go to your privacy settings.
- Click “Customize settings.”
- Scroll down to “Things others share.”
- Find “Suggest photos of me to friends.”
- Edit accordingly.
Although this is an easy fix, we can see some privacy-focused users getting peeved about the option being turned on without their knowledge. And this wouldn’t be the first time Facebook has turned on a feature without users’ consent (heck, we even wrote an entire guide to Facebook’s privacy features).
What do you think of this latest change?
UPDATE: European Union data-protection regulators will be investigating the new feature and its privacy implications.
More About: facebook, Photos, privacy, social media, tag-suggestion, trending
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See full post and comment: http://9gag.com/gag/132824
Search engine optimization — SEO — seems likes alchemy to the uninitiated, but there’s a science to it. Search engines reward pages with the right combination of ranking factors. To help demystify what seems murky and inexact science to many, Search Engine Land has created a wonderful “Periodic Table Of SEO Ranking Factors.” Click on the charts below for the condensed and full PDF versions.
Brilliant campaign by Canadian agency Rethink Communications.
“Notankers is a non-profit organization dedicated to banning oil tankers from Canada’s Pacific North Coast.”
Recent study by InboxQ, they deliver a realtime stream of questions related to your business, products, industry or general interests from Twitter, shows that Twitter serves as one of the most widely used and engaging Q&A apps.
Every month around 3 million questions are being asked on Twitter. The main topics people ask about on twitter have to do with tech support, product recommendations, searching for jobs, relationship advice, and of course everyones plea for new music.
InboxQ have shown that the more followers you have, the more likely you will receive an answer. But around 20-30% of asked questions never get answered.
The below infographic contains tons of fun and valuable facts about how Twitter is being used by the common users and businesses to ask and answer questions.
Source: InboxQ
This, is mobile search as it should be done: Do@ (‘doat’)
Cool fresh stuff from NYC artist Aakash Nihalani. I personally love the colours and the brilliant yet simple work he does.
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Posts
Despite obligatory protests by users resistant to change, Timeline has now become an integral part of Facebook for both personal profiles and Pages for brands. The new design gives brands more opportunities to create a branded Page that’s visually striking. Here are some quick tips on how to take advantage of some new features to create a richer experience for your fans.
Cover Photo
The biggest change (literally) to your Page is the introduction of a cover photo. Your cover photo should be 851 x 315 pixels in size and should represent your business or brand without being overtly promotional. In fact, you can’t include any information like pricing, contact details or deals (e.g. 50% off). More information on cover photo guidelines can be found on Facebook’s help section.
Cover photo example: HTC Australia
Profile Photo
Before Timeline was introduced, your profile photo needed to be visually striking. It is no longer the case. It simply needs to be your brand’s logo, like in the image above. The dimensions are 125 x 125 pixels but note that Facebook requires you to upload a 180 pixels wide image. Your profile picture is also the thumbnail used next to your posts.
Custom Tab Icons
Your Custom Tabs get more real estate on your Timeline, below the cover photo. See Mr. Rental‘s Custom Tab icons below:
The dimensions for the images are 111 x 74 pixels. It is big enough to include a strong call to action on the image itself along with the tab’s name. For instructions on how to update your Custom Tab images, see here.
You can rearrange your icons so that important apps and your current campaigns are visible to your fans. The Photos icon will always occupy the first spot.
Sharing Photo Albums
Sharing your newly uploaded photo album creates a post on your Page that is visually appealing. But you can do more with this. You can highlight the post (look for the star icon on the top right of your post, as shown in the image above) and make your photos span both columns on your Timeline. This creates a larger featured photo and adds more thumbnails at the bottom as shown below.
These are some of the features that you can use to create a Page that is customised with your branding, colourful and visually appealing for your fans.
There are a few points to remember when putting together a HTML email newsletter. Why do some emails fail while others are opened and read? We will cover some points below on what can be done to increase deliverability. Hopefully overtime these points will see email open and click through rates increase which will see [...]