Stella Artois Transforms A Billboard Into A Spectacle
via Digital, Buzz, viral & social media marketing agency ★★★ Vanksen|Culture-buzz by C. Werle on 12/1/09
Stella Artois has just launched an exceptional billsticking campaign to promote its beer. During 21 days, a group of New York painters create a giant poster that pictures the ritual of pouring beer. The billboard changes every day in relation to the progress of the piece.
From the rig from Jon on Vimeo.
A very nice initiative that will undoubtedly mark more than just a few people. More information on theritualproject.com.
Sources 
creativity-online.com theritualproject.com The original post on culture-buzz.fr Translated by H. Turner
Image source theritualproject.com
